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First Choice inaugurates new route to Liberia

The British can fly to Costa Rica on direct flights.

The British now have a new option of coming to the country and enjoying its beautiful tourist attractions, after the airline First Choice inaugurated its first flight to Costa Rica, through its new route from London to Liberia.

The airline is offering charter flights during the period of May to October, which represents a weekly arrival of 258 passengers originating from Europe, who will stay in the country for 14 nights approximately.

For the Minister of Tourism, Carlos Ricardo Benavides, the benefits that will arise from this new operation include the expansion of new options for Europeans willing to visit Costa Rica, as well as an increase of the airline seat supply which, at the same time, increases the number of tourists expected to visit Costa Rica during the year. This will also help to maintain the growth of the local tourist industry during the low season months, which are May, June, September, and October.

“We trust that the airline operation will allow Costa Rica to place itself even stronger within the British market, and that it will help to maintain the growth rhythm we started with at the beginning of this year as far as the supply of airline seats to the country is concerned,” stated Carlos Ricardo Benavides, Minister of Tourism.

It is important to mention that the operation of this charter airline will allow the country to receive close to 6,000 tourists during the first year as well as a supply of 9,546 airline seats. This will increase the publicity of Costa Rica as a tourist destination through promotional activities such as advertising over the Internet, exposure in the company’s official magazine, and on the airline ticket pouches that are handed to the passengers, among other promotional activities.

One of the airline’s promotional strategies has been to bring 40 travel agents from prestigious companies in order to experience and determine for themselves the value of Costa Rica as a tourist destination and the recreational options that are offered to the clients.

During 2006, Costa Rica received 235,000 visitors from Europe, of which 28,000 were originated from England. This makes the British the eighth generator market of income for tourism. Studies from the Costa Rica Tourist Board (ICT) have shown that the average age of tourists from the old continent is between 36 and 38 years old, with a personal yearly income between $57,000 and $100,000 per family. Moreover, 60% has a University Degree and 10% a Doctorate Degree.

The company offers its clients reasonable fares with full comfort conditions, given the luxury of its modern aircraft, equipped with spacious seats, adjustable day and night time lights, televisions, and even video games to please travelers during the 11-hour flight to Liberia.

ICT Costa Rica Tourism Board (May 7., 2007) San Jose, Costa Rica